MONSTER.CA BEGINS TODAY'S THE DAY CAMPAIGN
By Adnews Staff
Montreal-based job Web site Monster.ca has released a campaign called "Today's the Day" as part of a global marketing effort by parent company Monster Worldwide. The campaign consists of radio commercials, outdoor posters, mall posters and transit advertising. The effort is aimed at adults 18 to 49 years of age in the Greater Toronto Area that are interested in advancing their careers. The radio ads began airing last week. Print executions will begin running on Monday. The campaign will run until mid-April. Advertising for Monster.ca is done by Arnold Worldwide of Toronto. The campaign will also include a public relations and business communications program from Porter Novelli Canada of Toronto.
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