NORTHERN REFLECTIONS HIRES YOUNG & RUBICAM
By Adnews Staff
Brand communication for the two retail chains operated by Northern Group Retail will now be handled by Young & Rubicam of Toronto. Based in Mississauga, Northern Group sells casual apparel for women and streetwear for children through Northern Reflections and Northern Gateway stores. The company hired Young & Rubicam in a competitive review that included nine additional agencies. The agency will first conduct a strategic brand assessment and then develop a brand and marketing plan.
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