MOLSON PROMOTES ULTRA IN QUEBEC
By Adnews Staff
Molson is promoting its low carb beer Molson Ultra in Quebec. The beer was released in Ontario and western Canada over the holiday season. Molson Ultra contains 2.5 grams of carbohydrates and 97 calories. Olympic sprinter Bruny Surin is the spokesperson for the brand in Quebec. Television advertising and in-store materials will promote the product. Public relations are being handled by Massy-Forget of Montreal. The advertising was developed by Bensimon Byrne of Toronto. The other materials were created by Molson.
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