MCDONALD'S MOVES MEDIA TO OMD
By Adnews Staff
Less than two months after McDonald's, based in Oakbrook, IL, consolidated its worldwide media activities at OMD Worldwide, Toronto-based McDonald's Restaurants of Canada is following suit. On April 1, OMD Canada will take over media planning and buying for the chain. McDonald's has approximately 1,340 restaurants in Canada. Its current media agency is Cossette Communication-Marketing. Cossette will continue to be McDonald's creative agency. Public relations for McDonald's are handled by Weber Shandwick Worldwide.
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