ROGERS AT&T WIRELESS BEGINS WINTER CAMPAIGN
By Adnews Staff
Rogers AT&T Wireless began a campaign called "Making the Most of Your Winter..Right Now" during Sunday's broadcast of the Super Bowl. A 30-second commercial, created by MacLaren McCann of Toronto, described the benefits of having a camera phone. The ad also promotes a new offer from Rogers AT&T Wireless and sports product company K2. Called "Mountain," the ad displays a series of winter photographs from a camera phone. The campaign will also include another television commercial, newspaper, transit, outdoor and radio advertising, plus in-store materials. It will run for the next six weeks.
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