DISCOVERY KIDS READIES FREE PREVIEW
By Adnews Staff
Discovery Kids, a specialty station for children six to 12 years of age, will hold a free preview week from March 15 to March 19. The preview will be available to Rogers cable subscribers in some southern Ontario markets and to all Rogers and Cogeco digital subscribers nationally. The schedule will consist of back-to-back episodes of the channel's most popular programs including "Endurance" and "Trading Spaces: Boys vs. Girls." The preview will be promoted with print, direct mail, radio, Web and television advertising. Discovery Kids is owned by Corus Entertainment and Discovery Communications.
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