MOXIE PR OPENS IN TORONTO
By Adnews Staff
A new public relations firm has opened in Toronto called Moxie PR & Communications. The company was founded by partners Martin Waxman and Louise Armstrong, both previously senior vice-presidents at Advance Planning/MS&L. The agency will offer public relations, consumer marketing, product launches, media relations, brand positioning, corporate communications and event management. Moxie's first clients are Procter & Gamble and Mega Bloks. The agency is also affiliated with the Toronto public affairs firm The Jeffery Group.
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