SUPERHEROES LOTTERY CAMPAIGN BEGINS
By Adnews Staff
The Ontario Lottery and Gaming Corporation has begun a new advertising campaign called "Super Seven" for national lottery game Super 7. The creative, developed by DDB Canada of Toronto, features seven superhero characters, including "2 weeks-notice-man," "Professor Posh," "The Splurger" and "Relaxo." Television, radio, print and online advertising began running late last month to coincide with the start of a series of bonus draws.
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