MCILROY & KING, BRINSCO HIRED BY CAREPATH
By Adnews Staff
Media agency McIlroy & King and public relations firm Brinsco Communications, both based in Toronto, have been hired by CAREpath, a cancer employee assistance program. Toronto-based CAREpath recenlty opened a flagship facility in downtown Toronto. The organization plans to expand across Canada over the next year. Marketing plans include a national public relations campaign aimed at CEOs and human resource departments and an integrated advertising campaign. McIlroy won the business based on a referral, then brought Brinsco in to handle the public relations.
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