VHQ BECOMES AIR MILES SPONSOR
By Adnews Staff
VHQ Entertainment, based in Red Deer, AB, has signed a new long-term agreement with The Loyalty Group of Toronto, operator of the Air Miles loyalty program. VHQ will now offer Air Miles through its stores in western Canada. VHQ is a video and home entertainment retailer with 58 stores in Alberta, Saskatchewan and the Northwest Territories. Beginning next month, customers will receive one Air Mile for each seven dollars spent at VHQ. Promotion of the offer will include in-store materials, online information at <http://www.VHQ.ca>, new radio ads and tags on existing radio commercials, and on-screen advertising in Famous Players theatres in Red Deer and Calgary. This advertising will be created in-house. VHQ's status as an Air Miles sponsor will also be promoted with communications to Air Miles members by The Loyalty Group.