MEDIA DIRECTORS FORM NEW COMPANY
By Adnews Staff
David Chant, Randy Knott, Ron Gervais, Jon Lorenz and Dave Greene have opened a new online production firm called Electric Company. The venture will hire out directors on a project basis to clients seeking a particular skill set or style. According to the Toronto-based company, it will not compete with traditional advertising agencies, public relations firms or Web developers, but will provide additional skills not offered by those companies. Electric Company is now working on a several projects for clients, including the Art Gallery of Ontario. The company intends to increase the number of new media directors it represents as time goes on.
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