COCA-COLA, VIA RAIL, HILLCREST HOLD FAMILY ADVENTURE CONTEST
By Adnews Staff
Coca-Cola, Via Rail Canada and Hillcrest Vacations have begun a new promotion called the Canadian Family Adventure. The three winners of the contest will receive $10,000 prizes to develop adventures. Each adventure package will include rail travel, hotels, rental cars and admission to local tourist attractions. The destinations will be determined by the winners. Entry forms have been placed in-stores on Coca-Cola displays. The brands involved in Ontario and western Canada are Coca-Cola Classic, Diet Coke, Sprite, Vanilla Coke and Canada Dry Ginger Ale. In Atlantic Canada and Quebec, participating brands include Coca-Cola Classic, Diet Coke, Sprite, Vanilla Coke and Schweppes Ginger Ale. The promotion was developed by Big Image Studios. Public relations for Coca-Cola are handled by APEX Public Relations. Both firms are based in Toronto.