MAZDA TO CONTINUE BILLBOARD CAMPAIGN
By Adnews Staff
Mazda Canada will continue to conduct mobile billboard campaigns in 2004 at auto shows in Montreal, Toronto, Edmonton, Quebec City, Calgary and Vancouver. The car maker held a campaign on New Year's Eve promoting nine trucks in three cities: Vancouver, Montreal and Toronto. A mobile billboard for the 2004 Mazda3 was preceded and followed by display trucks carrying example cars. The advertising was created by Doner Canada. The media came from Motomedia Advertising of Woodbridge, ON. Promotional workers took pictures of party-goers and distributed noisemakers.
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