FIVE TORONTO AGENCIES FORM CONSORTIUM
By Adnews Staff
Five Toronto agencies have formed a new marketing communications consortium called The Exclusive Group. The group includes ad agency Exclusive Communications, direct marketing company ePower Direct, corporate video production firm Corporate Directions, outsource marketing strategy services company Marketing Clinic, and public relations agency Primary Counsel Group. Each company will maintain its own clients, sharing them when the opportunity arises, according to Ron Hume, founder of Marketing Clinic. All five companies are located in the same office in Toronto. The group has been working together for some time, said Hume, but only recently made the association formal. Clients of the member companies include Serco DES, Altria Group, Aventis Pharmaceuticals, OTG Financial, Laidlaw International, Waterford Wedgwood, Downing Street Financial, VHA HealthCare and the Canadian Health Record Association.