BOWRING STRIKES FUNDRAISING DEAL WITH MS SOCIETY
By Adnews Staff
Home décor retailer Bowring, based in Mississauga, ON, has reached a fundraising arrangement with the Multiple Sclerosis Society of Canada. Bowring is donating a portion of the sales of its signature, tuberose scented candles to MS. To promote the initiative, each candle will be co-branded with the MS Society label. POS and other display materials will also be used. Bowring currently operates over 65 stores across Canada. Its program with the MS Society kicked off Dec. 1 and runs until Feb. 28, 2004. The MS Society is a Toronto-based organization that provides services to people with MS and their families and funds research of MS.
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