MARSHALL FENN WINS JAMAICA TOURIST BOARD ACCOUNT
By Adnews Staff
Marshall Fenn Communications has won the Jamaica Tourist Board's public relations account. The Toronto agency won the business in conjunction with its U.S. affiliate, New York-based Ruder-Finn, following a North American competition. The winning proposal is called "The Genius of Jamaica." It highlights the elements that make Jamaica special among Caribbean destinations. Those elements include Jamaica's architecture and design, art, music, literature, natural beauty, cuisine, performing arts, sports and its variety of accommodations. The Jamaica Tourist Board is Jamaica's national tourism agency. It is based in the capital city of Kingston and has offices in Miami, Toronto and London.
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