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QUO VADIS BEGINS CAMPAIGN

Quo Vadis of Montreal is promoting its diaries and daytimers with a new advertising campaign by Montreal-based Communications CB. The campaign, which began earlier this month, consists of mobile billboards in Montreal, Vancouver and Toronto, plus store-based video advertising in Montreal, Vancouver, Toronto, Calgary and Ottawa. These media are from Motomedia Advertising. The campaign, which uses the tagline "A date to remember," will run until mid-January.

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