IRWINS LAUNCH NEW TOY COMPANY
By Adnews Staff
George and Peter Irwin, sons of original Irwin Toy chairman Mac Irwin, are bringing back the Irwin Toy name and logo. One year ago Livgroup Investments, which acquired Irwin Toy from the Irwin family in 2001, filed for bankruptcy protection. The new Toronto-based company, called itoys, will use the Irwin brand name and logo. Its products will include a spinning top called the I-Top and three drawing toys: the Maginetics Doodle Writer, Maginetics Color Lite Writer and the Nite Lite Writer. Television advertising will promote the new toys. A campaign for the I-Top will begin this month. The drawing toys will be promoted in the spring when they go into distribution.
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