ENTERPRISE RESIGNS CAMROST-FELCORP ACCOUNT
By Adnews Staff
Nine months after winning it, Toronto-based Enterprise Creative Selling has resigned the advertising account of residential condominium developer Camrost-Felcorp. "The creative direction that we presented, which was embraced by Camrost-Felcorp during the review process, was not supported once we began to roll out the campaign over the summer," said Enterprise president Alison Simpson. "We truly believe our original creative would deliver results, which is why we've decided to move on. We wish them well." Officials at Camrost-Felcorp could not be reached regarding their plans for the account. Twenty agencies competed for the account during the review. Among the finalists were Flavour, Holmes & Lee and Cyclops. Enterprise pitched for the account with Go Direct, also part of the WPP Group, which was to provide customer relations management. Go Direct is now also off the Camrost-Felcorp account.