ALLIANCE ATLANTIS TO CROSS-PROMOTE BBC CANADA
By Adnews Staff
Alliance Atlantis Broadcasting is highlighting its BBC Canada digital specialty station with four cross-promotional programming events on four of its analogue specialty stations next month. As part of the cross-promotion four BBC Canada programs will air on HGTV, History Television, Food Network Canada and Showcase. The cross-promotion begins on Jan. 2 with the BBC lifestyle series "Life Laundry" airing on HGTV and the drama "Byron" airing on History Television. The cross-promotion continues with the BBC series "The Best" airing on Food Network Canada on Jan. 27 and the comedy "The Office" airing on Showcase the same night. Alliance Atlantis is supporting the cross-promotional programming event with on-air promotional spots, created in-house. Each event is being supported with its own program-specific spot which will run for 2-3 weeks prior to the actual broadcast of the BBC program.