INDIGO BEGINS STREET PROMOTION IN TORONTO
By Adnews Staff
A holiday promotion for Toronto-based Indigo Books & Music has hit the streets of Toronto. Indigo Elves will be distributing $5 gift cards to consumers who sing or hum a holiday song. The gift cards are redeemable at Indigo, Chapters and Coles book stores and online at <http://www.chapters.indigo.ca>. Each day this week the Elves will be at a different downtown intersection between the morning and afternoon rush hours. The holiday promotion was organized by Edelman of Toronto, which handles public relations for Indigo.
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