EDELMAN WINS UNIROYAL ACCOUNT
By Adnews Staff
After two rounds of competitive involving three other unknown agencies, Edelman Canada has won the public relations account of Uniroyal Canada. Uniroyal, based in Laval, QC, is a division of Michelin North America (Canada) Inc. The company produces several lines of car and truck tires. Edelman will handle the account from Toronto and Montreal. Most recently Uniroyal used Strategic Objectives of Toronto.
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