MOLSON TO REVIEW MARCA BAVARIA ACCOUNT
By Adnews Staff
Molson has begun a review for its Marca Bavaria creative advertising account. The Montreal-based brewer has used John St. of Toronto for this account since introducing the Brazilian import beer earlier this year. According to Dave Jones of Molson, the company has decided to go in a different direction when its contract with John St. concludes at the end of February 2004. Jones said the brewer has not decided whether the review will be open or by invitation. Molson also currently uses the services of Bensimon Byrne, Cossette and TAXI. Media planning and buying for all Molson brands is handled by The Media Edge.
« Back Next »
Comments
blog comments powered by Disqus