HIGH ROAD HIRED BY BRAINLAB
By Adnews Staff
BrainLAB has appointed High Road Communications its North American public relations agency of record. BrainLAB, based in Munich, Germany, manufactures and markets medical products for radiosurgery, radiotherapy, orthopedics and neurosurgery. High Road, which is owned by Fleishman-Hillard, was introduced to BrainLAB through Herald Communications, a European Fleishman-Hillard company which also works for BrainLAB. Because of that connection the Canadian agency was invited to pitch for the company's North American account. An unknown number of U.S. agencies were also considered. According to Gabriella Cyranski, marketing communications manager at BrainLAB, High Road will work to increase awareness of the company and its products in Canada and the U.S. The agency will work with a Chicago-based group of BrainLAB employees.