HEALTH CANADA TO RELEASE THEATRE AD
By Adnews Staff
Health Canada of Montreal is preparing to release a new 45-second cinema ad that will maintain the message of previous advertising; that tobacco kills non-smokers as well as smokers. The ad will break in Famous Players, Cineplex Odeon, Empire, Galaxy and AMC theatres nationally on Friday. It features Heather Crowe and Barbara Tarbox, who have appeared previously in Health Canada advertising. Crowe, who never smoked, received lung cancer from exposure to second-hand smoke. Tarbox began smoking at 11 years of age. She was diagnosed with lung cancer in September 2002 and died on May 18, 2003. In her final months Tarbox made public appearances to young people about the dangers of smoking. In the ad, the women tell their stories to the viewers. The commercial will run until Jan. 1.