PREFERRED HEALTH CARE SERVICES RETAINS THE HOTBED
By Adnews Staff
Preferred Health Care Services has hired The Hotbed to handle integrated communications and advertising. The Toronto-based healthcare company provides personal support and nursing services. It hired The Hotbed, also based in Toronto, in an agency search that also involved several unknown firms. The agency has developed a new strategy and new creative for the client, including a new tagline, "The Cure for Common Care." This is now being implemented through collateral materials, event marketing, Web site design and advertising.
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