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MAYORS JEWELERS HIRES J. WALTER THOMPSON

Mayors Jewelers, a U.S.-based chain owned by Henry Birks and Sons of Montreal, has assigned its account to J. Walter Thompson Canada. The agency was invited to participate in the competition after working for Birks on a project earlier this year. Two other unknown U.S. agencies were also considered for the account. J. Walter Thompson has already released a multi-media ad campaign for Mayors in Atlanta and southern Florida, the objective of which is to update the brand's image. Account management and creative for Mayors will be handled by Enterprise/J. Walter Thompson of Montreal with support from JWT Toronto.

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