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WARRENSHEPELL UNVEILS NEW IDENTITY

WarrenShepell, a Toronto-based provider of employee assistance programs, has unveiled a new visual design. The firm's new logo consists of intersecting ribbons in shades of green. Company spokesperson Laura Macdonald said WarrenShepell will continue to use the tagline, "Making a difference in people's lives." The new look will be used on advertising, marketing collateral, the company's Web site, signage, stationary and other business materials. The branding program was developed by OVE Design & Communications of Toronto. Public relations for WarrenShepell are handled by The Communications Group of Toronto.

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