CIBC LAUNCHES ATHLETE SPONSORSHIP PROGRAM
By Adnews Staff
CIBC has begun an athlete sponsorship program through which four national alpine ski team racers will receive funding for the 2003/2004 season. The recipients are Allison Forsyth, Thomas Grandi, Erik Guay and Julien Cousineau. Each will wear the CIBC logo on their headgear in competition. Public relations for CIBC's sponsorship programs are handled by NKPR of Toronto. CIBC is also in the second year of a four-year sponsorship agreement with Alpine Canada, the governing body for ski racing in Canada, during which $1 million per year will be donated to the organization.
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