CHANNEL 500 RETAINS MCLELLAN GROUP
By Adnews Staff
Channel 500, a Toronto-based company specializing in direct response television, has hired McLellan Group of Toronto as its public relations agency of record. According to Rod Bell, president of Channel 500, a McLellan employee who is a former Channel 500 employee introduced the two firms. Previously Channel 500 used freelancers for its public relations. "Teaming up with McLellan Group will help generate awareness among clients who can benefit from an integrated direct response approach," said Bell.
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