KODAK PROMOTES HIGH DEFINITION FILM
By Adnews Staff
Kodak Canada is promoting its new high definition film with national television advertising. The film comes in 35 mm 400-speed and Advanced Photo System 200-speed. According to the company, it produces clearer pictures. Television advertising, created by Ogilvy & Mather, will break on Monday. Media planning and buying for Kodak is handled by Mindshare. Kodak is also promoting a new guide booklet called the "Definition of a Great Picture," based on the concept of clarity, colour, composition and content. Public relations for Kodak are handled by Hunter LaVigne Communications.
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