NEW BAILEYS COMMERCIAL BREAKS
By Adnews Staff
Diageo Canada has released a new 30-second television commercial for Baileys liqueur that continues the current "Let Your Senses Guide You" advertising campaign for the product. Called "Making a Splash," this is the first Canadian-produced ad in the campaign. Created by J. Walter Thompson of Toronto, the ad depicts the liqueur being spilled during a friendly gathering. The commercial will run in English and French nationally until June 2004. The ad has also begun airing in Guatemala, El Salvador, Panama, Costa Rica, Puerto Rico, Peru, the Dominican Republic, the United States and Ireland. The ad is also being tested in Holland and Greece. The overall campaign was created by JWT of Dublin.
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