ALLARD JOHNSON WINS CAPITAL G ACCOUNT
By Adnews Staff
Allard Johnson Communications of Toronto has been hired by Bermuda-based Capital G, a financial institution that specializes in retail banking, investments and trust services. Allard Johnson will develop a brand campaign and programs intended to increase the company's market share. Cherie Whitter, vice-president of marketing for Capital G, said the agency was hired because "of their understanding of the financial services marketplace, their creative and integrated communications expertise."
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