GERMAIN LARIVIERE BREAKS TELEVISION ADS
By Adnews Staff
Furniture retailer Germain Larivière, based in Ste-Rosalie, QC, has released a new television campaign, created by Tonik of Montreal. The three 30-second ads use the tagline "On fait partie des meubles" (which can be translated as "We are part of the furniture"). The creative portrays Germain Larivière furniture in the daily lives of consumer. The first ad promotes household appliances, the second bedroom furniture and the third an upcoming promotion of an as-yet unspecified nature. The advertising will run until January 2004.
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