GEE, JEFFERY CREATES CAMPAIGN FOR SAWMILL CREEK
By Adnews Staff
Gee, Jeffery & Partners of Toronto has created a radio and television advertising campaign for Vincor International of Mississauga to promote Sawmill Creek wine. In each ad a fantasy gets interrupted by an announcer who signals a return to reality. One radio ad describes mermaids carrying giant oysters. The other ads contain dancing garden gnomes, cherubs and a unicorn. The voiceover describes Sawmill Creek wine as "One of Life's Simple Pleasures." The campaign will air in limited markets nationally until mid-December.
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