TELUS MOBILITY BEGINS HOLIDAY CAMPAIGN
By Adnews Staff
Telus Mobility has released a series of teaser billboards as part of a national holiday effort which will promote several new camera phones and a picture messaging service. The full campaign will break early next month, according to Mark Langton, media relations manager for Telus Mobility. The campaign will include print advertising in daily and national newspapers, television commercials, transit advertising, more billboard executions, Web materials and direct marketing. The creative will continue to use the nature theme seen in previous advertising from the company. A pot belly pig will be the company's new spokescharacter. The creative was developed by TAXI of Toronto. Media planning and buying for Telus Mobility are handled by Media Experts of Montreal.