SCOTT THORNLEY RETAINED BY NEWSMARKET
By Adnews Staff
The NewsMarket, a New York-based video distribution company, has hired Scott Thornley + Company of Toronto to raise its international profile. NewsMarket hired the firm based on a referral from another New York-based Scott Thornley client: Trade Settlement. The agency is currently working to promote a NewsMarket service which distributes video over the Internet from clients to journalists. A 14-week print campaign in the American and international editions of PR Week has already begun. Campaigns aimed at journalists and public relations professionals are also planned. NewsMarket clients include Reuters, Fox, Bloomberg, CNN, Palm, GM Roche and the American Lung Association.
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