WHITEHALL-ROBINS TO SPONSOR GREY CUP HALFTIME SHOW
By Adnews Staff
Whitehall-Robins has signed a sponsorship agreement with the Canadian Football League under which the company's Centrum Performance multivitamin will be the title sponsor of the 2003 Grey Cup halftime show. No financial details are available. The game will take place on Nov. 19 in Regina. "With the goal of further extending our market reach and building additional awareness for Centrum Performance, this partnership opportunity with the CFL and Grey Cup made perfect sense," said Jim Bruce, vice-president of marketing for Whitehall-Robins.
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