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LAND ROVER, AEROPLAN BEGIN EMAIL PROMOTION

By Adnews Staff

Land Rover Canada and Aeroplan began an online promotion on Oct. 15 aimed at the 50,000 Elite and SuperElite members of the loyalty program. The email campaign offers members 250 points in exchange for completing a survey by Oct. 31. The email also invites recipients to visit a Land Rover retailer for a test drive before Nov. 30 to receive 5,000 points. Recipients who purchase a Land Rover vehicle before Dec. 31 will receive 50,000 points.

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