HINTERLAND WHO'S WHO RETURNS
By Adnews Staff
The "Hinterland Who's Who" series of wildlife public service announcements are about to return to television. The series debuted in the 1960s. The Canadian Wildlife Federation and the Canadian Wildlife Service have hired McMillan and PepinMedia, both based in Ottawa, to develop new spots and a Web site at <http://www.hww.ca>. Two series have been created. The first consists of "classic" 30-second clips, while the second is a series of 60-second installments aimed at a younger audience. English- and French-language copies of the first ads have been distributed to broadcasters nationally. Hinterland Who's Who run on an ongoing basis with new creative each year.
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