CHOICE HOTELS BEGINS FREE GAS CONTEST
By Adnews Staff
Hotel chain Choice Hotels Canada began a promotion called "Free Gas for a Year" on Oct. 1. Ten people will win free gas from Esso for one year. Members of the company's Choice Club Plus loyalty program will be automatically entered when they stay at a Choice Hotel between Oct. 1 and Jan. 31. The contest is being promoted with advertising in national and local newspapers, plus direct mail and email to club members. Counter cards at hotel front desks and an ad banner at Choicehotels.ca are also in use. The campaign's tagline is "Choice Club Plus - Plus More!" The creative was developed by MacKinnon Calderwood Advertising of Mississauga. There are 270 Choice Hotels in Canada, operating under the name Comfort, Comfort Suites, Quality, Sleep Inn, Clarion, Econo Lodge, Rodeway and Mainstay Suites.