MEDICHAIR INTRODUCES NEW TAGLINE
By Adnews Staff
Calgary-based home medical equipment company MEDIchair has changed its corporate tagline to "The home medical equipment specialists." The tagline was chosen in a contest for franchisees. According to the company, the new slogan "reflects its uniqueness and core strength." Scott Purdy, MEDIchair chairman, said, "We wanted to create a short statement that explained clearly to everyone just who MEDIchair is, what we do and where we are going." The tagline will be used on the company's signage and advertising marketing. Advertising for MEDIchair is handled in-house.
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