OMNI TELEVISION USING RADIO TO PROMOTE FALL LINE-UP
By Adnews Staff
OMNI Television of Toronto has released a new radio advertising campaign to promote the fall line-ups of its OMNI 1 and OMNI 2 channels. The six-week campaign will include approximately 20 30-second radio commercials using the tagline "Stop thinking so much." The ads will primarily run during the evening rush hour. The campaign was created by Vaughn Whelan & Partners Advertising of Toronto. The agency was hired for the campaign based on a referral, according to Andrea Gagliardi, director of public relations at OMNI Television.
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