WHITEHALL-ROBINS PROMOTES ROBAX PLATINUM
By Adnews Staff
Whitehall-Robins has released a new advertising campaign for Robax Platinum pain reliever. The campaign uses the puppet characters that previously appeared in advertising for Robaxacet back pain product. The television advertising, created by Young & Rubicam, depicts the puppets in a real world setting. In the 30-second ad, an adult puppet is unable to pick up his child puppets because of back pain. The commercial uses the copy, "Robax Platinum helps you walk away from back pain when it matters most." The campaign will run nationally in English and French until the end of the year.
« Back Next »
Comments
blog comments powered by Disqus