MOLSON TAKES ACCESS TOUR TO QUEBEC
By Adnews Staff
Molson Canada has begun a promotion called the Molson Dry Bar Code Access Tour in Quebec. The effort will run until Sept. 29. A number of Quebec celebrities will participate in the tour, which will stop at various bars in the province. The celebrities will act as DJs for the evening. The promotion will also include in-bar activities and the distribution of Bar Code cards to attendees. Consumers who receive cards will be eligible to win prizes. The initiative was jointly developed by Molson and Montreal Productions. It is being promoted with materials in bars and with online exposure.
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