WATT, BELCHETZ FORM DW+PARTNERS
By Adnews Staff
Don Watt and Geoff Belchetz haved joined St. Joseph to form a new company called DW+Partners. The company's services will include branding, strategy, package design, store design and management of retail brand programs. Watt is the former chairman of Watt International, a brand strategy and design firm he founded in 1966. Belchetz is the former president and CEO of Watt. Both left the firm earlier this year to form a new entity that would pursue acquisitions. Watt will be chairman and CEO of DW, while Belchetz will be president and chief operating officer. According to Belchetz, the company will seek to acquire other firms in addition to providing its own services.
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