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SPRINT AND MICROCELL PROMOTE COMBINED SERVICES

By Adnews Staff

Sprint Canada and Microcell Solutions are promoting a combined home and wireless phone bundle package to Canadians through a campaign called "Red is Smarter." Advertising, done by Sharpe Blackmore of Toronto, includes radio, print, transit, free standing inserts and wraps around daily newspapers. A public relations campaign from Maverick and street marketing events in Toronto are also being used.

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