MOLSON BEGINS DON'T DRINK AND DRIVE CONTEST
By Adnews Staff
Montreal-based Molson has begun an online contest to remind post-secondary students in Canada not to drink and drive this school year. Called "Get the Picture: Remember, Don't Drink and Drive," the contest will run at participating Canadian schools until Sept. 26. Students who enter at <http://www.iam.ca/dontdrinkanddrive> can win a school year's supply of taxi rides. Secondary prizes consisting of a semester's supply of taxi rides will also be distributed. A banner and poster campaign created by Ninedots of Toronto is promoting the contest. Picture frame magnets are also being given to students. The materials display the 1-888 number of Taxiguy, the company that will provide taxi service to winners. Public relations for the contest are being handled by APEX Public Relations of Toronto.