YAK TO GIVE AWAY HUMMER
By Adnews Staff
Yak Communications of Toronto has begun a contest called the "10.10.Yak Hummer Giveaway." The promotion, which will run until Oct. 25., is in support of the company's new 10.10 dialing code. Media outlets including 1010 CFRB, CFTO-TV and the newspaper Metro will distribute keys to contestants. Participants can also enter at <http://www.yak.ca>. Television commercials featuring Yak spokesperson Rollie Fingers will promote the contest, as will radio ads on CFRB, print ads in Metro and a direct mail campaign to 1.5 million Ontario residents. The advertising, created by Mitchell Shore Creative Services of Toronto, is being supported with public relations by The Communications Group, also of Toronto.
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