WENDY'S PROMOTES SCHOLARSHIP PROGRAM
By Adnews Staff
Wendy's Restaurants of Canada is promoting the Wendy's Classic Achiever scholarship awards program with a new 30-second television commercial created by MacLaren McCann of Toronto. The scholarship program grants high school students in their graduating year funding to assist with college and university costs. This year the company has constructed a Web site at <http://www.wendysclassicachiever.ca> where students can find program information and apply online. The television ad for the scholarship program is called "Simply Classic." It depicts things to consider when going to college or university, including what school to go to, what classes to take and where to live. Notebooks and other school items fall across the screen. At the end of the ad the camera changes angles to reveal the shape of a hamburger formed by the notebooks and textbooks that have fallen. Other promotional materials include in-restaurant tray liners, email advertising, posters and bookmarks.